📬 Mailers

Direct mailers are used by most campaigns. Mailers can be used for fundraising, persuasion and turnout. Mailers are great for all campaigns, but can be especially helpful for rural campaigns where houses are spread out and knocking doors is difficult. They can be fairly cost effective depending on the size and type of the mailer itself and the size of the universe.

*To get to this treatment effect we have reviewed resources from a variety of groups to create this assumption. It might be higher or lower in your district but this should be a good starting point for your campaign.

What Goes Into a Mailer?

• A union print shop
  • Most progressive groups are going to want to use a union print shop. Both the CWA and Allied Printing have a union print shop look up feature on their websites. Your state party and union reps will be able to assist you as well.
• A graphic designer
  • Your state party might have contracts or recommendations as to who would be a good designer to work with at a fair cost.
• A USPS Permit Imprint
  • A USPS Permit Imprint is a way to pay for high volume mailings without having to affix individual stamps on each piece.
• A universe
  • You'll obviously need a list of people to send your mailers too. A major consideration is how you want your mailer universe formatted.
    • Do you want it to be individually addressed to each voter in the universe?
    • Do you want it to be householded? Eg. Each last name at an address gets grouped together for one mailer per last name at an address
  • If you want more information about creating the universe itself, check out our documentation!

SpeakEasy is a vendor that can help you run effective mail programs! Your state party might also have vendors they recommend.

📺 TV Ads

TV ads are cost prohibitive for many, many campaigns, especially lower ticket campaigns like state legislative races.

*To get to this treatment effect we have reviewed resources from a variety of groups to create this assumption. It might be higher or lower in your district but this should be a good starting point for your campaign.

What Goes Into a TV Ad?

• The content
  • You'll likely need to have a professional team help you create the ad itself. If you are working with an organization like EMILY's List or the DSCC or the DCCC, they might have recommendations for people that can help. Your state party might also have contacts.
• Media markets
  • Ads are purchased for specific media markets. Media markets do not typically line up with electoral districts. You'll want to be aware of that and make strategic buys into areas of your district while knowing that there will also be ads going into neighboring districts.