In your district you will need to do some combination of registering voters, persuading voters and turning out voters. The plan that you can create in Deck will give your campaign a breakdown of how much time to spend with each of these objectives.
Before your campaign starts to register new voters it is critically important to understand how voters can register to vote in your state and what information is required to successfully register to vote. Your state's Secretary of State should have all of that relevant information.
First, you'll want to familiarize yourself with groups in your area that are doing voter registration. There are national groups such as Voto Latino and Voter Participation Center that focus heavily on getting people registered to vote. There may be smaller groups in your area that have this focus as well. You may decide that your campaign would benefit from also having your own registration efforts or you may decide to let other groups focus on voter registration.
Below are the baseline assumed intent-to-treat effects of different voter contact tactics in a registration universe. The actual impact of a registration voter contact might be slightly different in your district but this will be a good place for you to start.
Registering voters can be tough as it involves a lot of time spent clipboarding at places like public libraries, farmers markets and concerts and talking to as many people as possible.
<aside> 💡 Clipboarding is also known as street canvassing. It is most traditionally done at large in-person gatherings, think farmers markets & concerts, where you can talk to a large volume of people with little effort. Of course it gets its name from the organizer or volunteer working with a clipboard.
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A key part of a campaign is changing voters' minds. The margins of victory tend to get smaller and smaller as you go down the ballot, as more voters are likely to vote for the person rather than the party — but these voters need to have heard from your campaign. Persuasion conversations can be very challenging and very rewarding.
Most campaigns conduct persuasion through phone calls or door-to-door canvassing. Some campaigns might also have persuasion content for digital and/or TV ads.
Below are the baseline assumed intent-to-treat effects of different voter contact tactics in a persuasion universe. The actual impact of a persuasion voter contact might be slightly different in your district but this will be a good place for you to start.
